International events (social, economic, military, weather-related, etc.) cause a surge in the demand for up-to-date and accurate cartographic data. Globes are high on the list of products people turn to for information (a map of Afghanistan may be interesting, but what people really want to know is how close is Afghanistan to my home, my relatives, etc. - a globe is the best source for that information).

The world seems to be getting smaller - CNN and other networks like them bring the rest of the world into our living rooms 24/7. The economy is truly global - globes are office tools as well as decorative accessories. Geography education is on the increase as a result of increased awareness. Before television and other electronic media, every educated home had a globe. That practice is once again on the rise. If our children are going to compete in the modern economy they need to understand geo-political relationships.

So many conflicts in the world today have their historical basis connected to geography - border conflicts, holy lands, etc. Without an understanding of geography it is difficult to understand history, and therefore difficult to understand today's current events.

Astronomy Products - There is no other company producing high quality astronomy globes. There are several inexpensive star finders available in the market, but they do not have the decorative, aesthetic appeal combined with accurate science. All of our astronomy products are perfect accessories for someone who uses a telescope. Astronomy products are viewed as family products - stargazing is an activity that appeals to children as well as adults, something the entire family can do together.

Who buys globes. People are likely to buy a globe only if it is marketed to them - most people do not know where to buy a globe. When asked people say that they would expect to be able to purchase a globe in a bookstore or a department store. Most department stores do not carry globes and most bookstores might carry one low-end model at back-to-school time or Christmas. Because high-quality, unique globes are not found in mass market outlets their value to high-end specialty retailers is increased.

Globes are perceived to be a masculine item, therefore they make great men's gifts - but are not exclusively men's gifts. Mail Order Catalogs are very successful with our products because the products are so visually interesting and the copy can tell the story about how the globes are made. We make all of the photographs in our catalog available in high-resolution formats to all retailers. Globes are decorative and functional accessories for the home or office.