Bitche Original Talking about Chery Automobile, many car fans must have had a good impression of this car brand for a long time, and it can even be said that they have a strong sense of national pride. . As the first car company among independent brands to develop core technologies, Chery has a very glorious history, and many consumers have also given Chery the title of "technology house". Currently, Chery launches a 1.6T engine code-named "SQRF4J16". With its comprehensive performance, it has been given the title of the most powerful 1.6T engine on the surface. , and as the brand image is deeply rooted in the hearts of the people, Chery Automobile also delivered a very eye-catching answer in 2021. Below, we might as well review Chery Automobile's overall sales in 2021 and what models are favored by consumers.
As one of the few brands that has successfully opened up the overseas automobile market, Chery made history in 2021 Sales of 961,926 units were achieved, a year-on-year increase of 31.7%! Although he has not completed his annual sales target of 1 million units, the achievement rate is only96.19%! However, objective analysis shows that in the face of a series of negative factors such as the epidemic, chip shortages, and rising raw material prices, it is not easy for Chery to still deliver such a report card!
It is worth mentioning that although the overall sales volume did not meet expectations, Chery's performance in overseas markets has been singing well. According to data from the China Automobile Association, my country's automobile exports hit a record high in 2021, reaching 2.015 million units, with a year-on-year growth of 101.1%, the largest since 2008. increase. Among them, Chery Group exported 269,154 vehicles, a year-on-year increase of 136.3%. It not only set a new record for Chinese brands to "sail overseas", but also ranked first in the export of Chinese brand passenger cars for 19 consecutive years!
In the domestic market, Chery Group’s annual sales reached 692,772 vehicles (including exports). Xingtu Automobile’s annual sales of 37,155 units (including exports), as well as Chery Automobile’s sales in overseas markets, Chery Automobile’s annual sales in the domestic market were 599,236 units, compared with 202The year-on-year growth rate in 2020 was as high as 16.3%, and it successfully entered the top fifteen list of automobile manufacturers in terms of retail sales in 2021.
The Tiggo 8 family has become the main sales force
With an annual sales volume of nearly 600,000, the Tiggo 8 family has unsurprisingly become Chery’s main sales force. Among them, Tiggo 8 achieved sales of 81,581 units in 2021, while Tiggo 8 PLUS ranked second, with total sales in 2021 of 55,829 units. Chery's "big single product combination" strategy (Tiggo 8 and Tiggo 8 PLUS) has become the main factor behind Chery's steady increase in sales in 2021.
Tiggo 8
From the perspective of product strength, Tiggo8 is positioned as a medium-sized SUV, with its length, width and height reaching 4700/1860/1746mm respectively, and its wheelbase is 2710mm. However, if you look at the selling price, you may be able to find out the clues. Yes, in the price range of 95,800-165,900 yuan, the main competitors that Tiggo 8 faces are a number of joint venture compact SUVs, and this cross-class competition is the core factor for Tiggo 8 to successfully stand out, that is to say , compared with the 150,000-level joint venture SUV, consumers who buy Tiggo 8 can get a larger size and larger internal space.
Tiggo 8 PLUS
And if the user’s demand for the vehicle is not just transportation, in On this basis, consumers also hope to have a better sense of luxury and richer technological configurations. Tiggo8 PLUS can meet consumers' needs. The Tiggo 8 PLUS series comes standard with a leather steering wheel, SONY audio, leather seats, a 12.3-inch full LCD instrument and a 12.3-inch central control screen, etc., and the price range is only 124,900-169,900 yuan, which is not as expensive as the Tiggo 8. There is not much improvement, so whether it is configuration or pricing, Tiggo 8 PLUS is quite sincere.
It is worth mentioning that Tiggo8 and Tiggo 8 PLUS also launched the "Kunpeng Edition" "The biggest change of this version is the launch of an exclusive 2.0T engine based on the original 1.5T and 1.6T engines. Its maximum horsepower reaches 254Ps, and the gearbox is matched with a 7-speed wet dual-clutch. You can see here that the success of the Tiggo 8 family is in addition to its strong product strength. Whether it is configuration or power, Tiggo 8 and Tiggo 8 PLUS have enriched the diversified needs of consumers with flexible choices, especially its 1.5T +6MT versionThis book satisfies consumers with limited budgets, allowing the price of a medium-sized SUV with extremely high configuration to drop below 100,000 yuan, and this extremely "smart"'s strategy was ultimately reflected in sales.
Tiggo 5x and Arrizo 5 also contributed a lot
In addition to the Tiggo 8 family, which contributed significantly to the annual sales of the brand In addition, Chery’s other star product, the Tiggo 5x, also played an important role. It is a small SUV that is even more fiercely competitive. market, Chery 5x delivered annual sales of 85,436 units in 2021. Although there is still a gap between this level of competing products such as Honda Binzhi, Honda XR-V and Geely Binyue, Tiggo 5x has already taken the lead in the independent brand camp. Being at the forefront shows that Chery 5x has gradually gained recognition from young users.
Tiggo 5x
In terms of product strength, Tiggo The 5x has the distinctive hallmark of an independent SUV in this price range—extremely individual appearance, interior, and rich configurations. Of course, Tiggo 5x can stand out. It can satisfy the appetite of young people in terms of some core configurations. For example, it (except for the manual transmission in the lowest configuration) comes standard with keyless entry/ start, electronic handbrake, automatic parking, 10.25-inch central control screen, supports both Carplay & Baidu CarLife, multi-function steering wheel, cruise control, two USB ports in the front/rear row, etc., and with it 6.99- Priced at 101,900 yuan, its cost-effectiveness tag of “high configuration and low price” can be said to have successfully penetrated the hearts of young users.
Of course, TiggoThe important reason why the 5x can continue to rise in sales, I think, lies in its powertrain. Compared with the dual-clutch gearbox commonly used in independent brand models of this level, the Tiggo 5x uses the 1.5T/1.5L+5MT /CVT is undoubtedly more favored by consumers. Although its CVT gearbox is not as good as dual-clutch in terms of driving pleasure, its better reliability and lower failure rate are undoubtedly very important to consumers at this price point.
Arrizo 5
It is worth mentioning that Arrizo5 Although its sales performance in the first half of 2021 was not good, its overall sales performance in 2021 will still be strong due to the surge in sales in the fourth quarter.Old is worthy of praise. Analyzing the reasons, in the 50,000-yuan market, apart from the A00-class pure electric models that have been rising in recent years, Arrizo 5 does not face many competitors. In addition, its selling price ranges from 59,900 to 85,800 yuan. It also gives Arrizo 5 more advantages in price.
The performance of the new energy market is outstanding
In addition to achieving good results in the traditional fuel vehicle market, Chery’s new energy models will perform well in 2021. The performance in 2016 was also very impressive. As can be seen from the figure, the sales trend of Chery Little Ant in 2021 can be regarded as rising all the way. In December, it successfully exceeded 10,000, and the average monthly sales reached 6,428 vehicles. Compared with models of the same level, the sales volume of Little Ant The performance is also second only to Wuling Hongguang MINIEV.
Little Ant
Although with Wuling HongguangMINIEV It is also positioned as an A00-class mini car, but the exterior design of the Little Ant is more rounded and more refined, and the higher price also brings richer configurations. All Little Ant series come standard with reversing camera, remote start, one-button start, leather steering wheel, imitation leather seats, 10-inch central control screen (supports Baidu CarLife) and other configurations. Compared with Wuling Hongguang MINIEV, Little Ant can provide users with Bringing a more comfortable driving experience.
For the power part, Little Ant providesThere are two different battery life versions of 301km and 408km, which are divided into two different battery packs: ternary lithium battery and lithium iron phosphate battery. In addition, the Little Ant's chassis has independent suspension at the front and rear, so it looks like At this point, we can find that Little Ant and Wuling Hongguang MINIEV are not actually facing the same consumer group. In contrast, the former can bring users a more advanced car experience. At present, Baojun KiWi EV and BYD Dolphin at this price can be regarded as direct competitors of Little Ant. Especially with the addition of BYD Dolphin, we can only see whether Little Ant can achieve such outstanding results in the future. .
QQ Ice Cream
Chery is hereAnother pure electric model, QQ Ice Cream, was also launched in 2021. Although this model has only been on the market for more than 3 months so far, in November and December 2021, QQ Ice Cream achieved It achieved results of 4,289 units and 8,390 units. Although it is still in its infancy, its sales performance is very eye-catching.
QQ Ice Cream
QQ Ice Cream Pricing AreaThe range is 29,900-43,900 yuan, and the battery life is divided into two versions: 120km and 170km. From the perspective of model positioning, the competitor QQ Ice Cream is undoubtedly targeting is Wuling Hongguang MINIEV. It has been a "good start" in two months, but Wuling Hongguang MINIEV's total sales in 2021 reached 395,451 units. We can only wait and see whether QQ Ice Cream can get a share of the pie in 2022.
Editor’s comment: Throughout the development history of Chery Automobile, from deep cultivation of technology, layout of industrial chain to export overseas, Chery Automobile has contributed to the Chinese automobile industry by relying on stable development step by step. The strength of the company is also worthy of the four words national enterprise. However, objective comments show that although Chery has achieved good sales data in 2021, despite its first-mover advantage, Chery has now been surpassed by car companies such as Geely, Changan and Great Wall, and has lost its original position in the brutal market competition. Their own advantages, when it comes to specific products, although Tiggo 8 series, Tiggo 5x, Arrizo 5 and Little Ant and other products have good market shares in their respective market segments, but Chery’s current problem is that it does not have high-end products to add to its “technology house” label. The high-end brand it launched, Xingtu Automobile, will only be sold in 2021. With a record of 37,155 vehicles, it is obviously not able to bear such a heavy burden at present. Therefore, as time goes by, independent brands have begun to "move up", and Chery has a long way to go in the future.