Bitauto Original If we talk about the first camp of new energy car companies, in addition to BYD, Aian also has a place. On the eve of the 2020 Shanghai Auto Show, Aian brought a new move, Haopin Hyper GT was officially pre-sold.

Gu Huinan, general manager of GAC Aian New Energy Vehicle Co., Ltd., Xiao Yong, deputy general manager, and Zhang Fan, deputy director of the GAC Research Institute, shared some of Aian’s car-making secrets at the media communication meeting.

Haobin Hyper GT: It’s more expensive than it, you still choose me?

In September 2022, in order to create a new brand image, Aian launched the high-end brand "Hyper Haopin" with a high profile, and the new supercar "Hyper SSR" with an acceleration of 1.9s (track version) was simultaneously unveiled in a high-profile manner.

Compared with the tall and rare Hyper SSR, the medium and large coupe Hyper GT shoulders the important task of increasing scale and volume and improving the brand's tone. On the eve of the 2023 Shanghai Auto Show, the Aion pure electric vehicle Haopin Hyper GT arrived as scheduled.

The pre-sale price of Hyper GT is 219,900-339,900 yuan. For just over 200,000 yuan, it can give consumers a pure electric coupe with rotary wing doors and a three-section tail. But before it, there are pioneers such as Tesla Model 3 and BYD Seal that have seized the market. The competition in the 200,000-300,000 yuan market segment is extremely fierce. Why should consumers choose Haopin Hyper GT?

Xiao Yong, deputy general manager of Aian, summarized the three major selling points of Haopin Hyper GT from the two dimensions of product and service:

First, Haopin Hyper GT is built on the exclusive AEP3.0 pure electric platform, which ensures the handling performance of a rear-wheel drive pure electric coupe while also providing rear space that exceeds that of some competing products.

Secondly, with the blessing of Xingling electronic architecture,Haopin Hyper GT can provide high-speed NDA intelligent pilot assistance system function, making intelligent high-speed overtaking and entry and exit ramps more calm and efficient.

Thirdly, like other high-end new energy vehicle companies, Aian is building independent sales channels and creating a service ecosystem that is different from the traditional 4S model. The first Haobo Experience Center is about to be completed in Shanghai, which shows Aian's determination and actions to make the brand high-end.

Haopin Hyper GT is aimed at high-end people born in the 1990s, and appearance is naturally one of the most important considerations for consumers. Zhang Fan, deputy director of the GAC Research Institute, said: Haobo Hyper GT’s “form following function”, based on the structure and layout of the AEP3.0 exclusive platform, brought about by the design master Mies van der Rohe, has shorter front and rear overhangs and larger seating space. feature.

At the same time, with the increasing homogeneity of independent brand designs, the design team of Haopin Hyper GT designed the entire body shape to have a metallic texture, but it does not blindly pursue roundness, but where there should be ridges, Where it should be distinctive, it expresses personality very clearly.

When will Aion become profitable?

At the beginning of this year, a wave of price cuts triggered a huge change in the auto market. How to maintain a balance between price and sales has become the primary issue for every auto company. Gu Huinan, general manager of Aian, believes that 2023 will be the year of polarization of new energy vehicles. "In the year of elimination, the Hyper GT launched at this time needs to reflect its core competitiveness in terms of technology costs.

Despite the turmoil in the auto market, Aian has still set a sales target of maintaining 500,000 and increasing by 600,000 in 2023. By 2025, Aian will also strive to achieve 1 million (including exports).

In March this year, GAC Aian’s sales exceeded the 40,000 mark, reaching 40,016 units, a year-on-year increase of 97% and a month-on-month increase of 33%. The sales exceeded the combined sales of the three new car-making forces "Wei Xiaoli" in the same period. However, based on the annual sales target of 500,000 vehicles, Aian still needs to maintain rapid growth in the next few months to achieve this goal.

While solving the sales problem, profitability issues are also faced by every new energy vehicle company. How to achieve profitability and prove the sustainability and feasibility of the development of new energy vehicles, every car company is working hardTry to find answers.

Gu Huinan said: "Battery costs are now declining, but Aian still has early battery inventory, so the costs in the second quarter continue to be the same as in the first quarter and last year, and the real profit improvement is expected to appear in the second half of the year."< /p>

On the one hand, new energy vehicles are developing steadily and battery costs are falling. On the other hand, the advent of Hyper GT has brought new growth to Aion. In addition, the IPO is about to bring sufficient funds. In the second half of the year, Aion may bring new growth to the market. More good news.